Professional Website Design and Maintenance Services

Background

Contracting a website designer is the most personal aspect of the website design and hosting business. Your website designer, whom is normally not part of your day to day business operations, is required to have an in depth and complete picture of what you intend to achieve be hosting a website.

Depending on your development and hosting needs, the level of involvement by you or your representatives is critical to the success of the project. That's why Brandywine IT Services custom tailors every design project specifically to each customers needs and objectives, the individuals involved in the entire project, and the amount of sustained involvement after the website "goes live". This allows us to design a package and a website  that is "right" for you or your company, at the lowest cost of ownership.

We establish and maintain long term partnerships with our customers in order to insure we are "in tune" with what is desired, required, and needed, to accomplish your hosting goals. This also allows you to stay focused on your business, and how your website fits into your business plan, and allows us to to remain focused on your changing needs.

Normally there are three phases to the website design process; (1) Establishing the goals and objectives of your website and where we jointly determine the correct design and hosting package you require; (2) Design and develop the actual web site "Look and Feel", filling that website with your textual content and graphics, and implement the required features and functionality; (3) The final stage entails "Going Live" (publishing the website on the internet for general public viewing).

Once your website is viewable by the public, Brandywine IT Services begins promoting your website via search engine submissions, in order to attract "Traffic" and potential customers and/or visitors. We submit your website to the 11 major search engines, and can provide and distribute any printed literature which may be required.

Question #1

By creating a website, what is expected in return for this investment?

Depending on the answer, the type of website is revealed and together we can determine what type of website you require. Our experience in the realm of Internet hosting will assist you in determining what features are required, and even what name (Domain Name selection) would best fit your business or personal requirements.

Also, it lets us know your intentions as to the sites goals and objectives. We are a partner in your websites success, but we are not part of your day to day business. The need to establish what it is that you want and need in order to effectively create, promote, and maintain your site, thus insuring the websites achievement of its intended purpose, is absolutely critical to the success of any website design project.

Question #2

What content and features do I need to accomplish these goals?

Brandywine IT Services will assist you in determining the required actions necessary in order to provide you with the features you require. This question is important in order to provide you and your website visitors the ease of navigation, relevant content inclusion, and fast turn-around for updates. We can even add features which allow remote addition, deletion and updates from remote locations, in order to decrease the time it takes to update time-critical website information.

Question #3

Who will be responsible for directing the continued maintenance and promotional directives for the website?

This facet is very important to insure your website remains current and viable to the intended purpose. A single individual or group must have a reasonable amount of expertise in website direction (in relation to your corporate or individual goals), and maintain the continuous link between the company or individuals and Brandywine IT Services.

What content should we place on our website?

What it will look like, what features it contains, and how it is presented to the visitor explicitly depends on your websites purpose and intended audience. The internet has proven to be a continually growing aspect of businesses large and small. You have approximately 30 seconds to attract a potential internet customer. The visitor must find what they are looking for within that time, or they will quickly go elsewhere. Any website which does not contain the information or products a visitor is seeking quickly drives them away from your company and products.

This is where our professional experience helps you the most. We provide you with all the tools and information you need in order to make sound design, presentation, and content inclusion decisions.

How do we present our content?

This too depends on the intended objectives of the website. We employ state of the art features, with clear and intuitive design practices, to insure your site is easy to navigate and quickly presents your viewers with the information they seek.

Our experience in web design and presentation is a key factor in your professional presentation. Your website is a direct reflection of your company, and is usually the  the source for the first impression a potential new customer will have, before they decide to do business with you. Leaving the web design tasks to the "techies" has left many companies with websites that do not even address, much less achieve, their businesses goals. Also, the costs of keeping in-house IT personnel restricts many small and medium sized businesses from entering the internet market simply because the cost is too high.

Who's in charge of website maintenance?

From Brandywine IT Services' perspective this is an easy question, "You Are!". From yours, the answer may not be quite so simple.

The single most important factor in keeping a website relevant during the development and continuing maintenance stages, is the level of interaction between the website owners (or the individuals within your company whom are responsible for the website), and the website designers. Fluid communications is absolutely essential to success, which translates into website which is designed and maintained within the scope of your initial objectives. The objective too may be fluid and constantly changing, and this is where the need for a close relationship pays the biggest dividend. The hard part for you or your company is deciding who will take the lead internally, and therefore be the direct contact with the designers.

We will work with you in order to grow this close relationship, and even teach you or your reports the necessary skills in order to facilitate fast, accurate, and timely updates to your site. Maintaining close communications and a close relationship will pay off in lowering your cost of ownership and maximizing your return on investment.

We provide each of our customer basic internet advertising in the form of Search Engine submissions, and industry specific cross-linking.

We will submit your site to the Top 11 Internet Search Engines free of charge. Search engines include;

• Google, Yahoo Search, MSN Search (the Top 3),

• plus; AtlaVist, AOL NetFind, Ask, Fast, Gigablast, Netscape Search, Snap.com, and WiseNut (2nd Tier Search Engines).

Your sites maintenance depends entirely on how close the relationship is between your personnel and Brandywine IT Services' designers.

Your website should align with your business model, and the websites objectives within that model. Your internal personnel in charge of the website should periodically review the existing content, and contact us when changes are required.

Depending on the package that best fits your needs, these editing interactions may be done at any periodicity you desire; but should be done at least Monthly to insure the content is current.

Brandywine IT Services also maintains site statistics for your website free of charge. The statistics should periodically reviewed with us, so that we may make change suggestions in order to optimize visitor progression through your sites pages.